Communications Director
About WEPOWER:
WEPOWER is building a team full of dreamers and doers. We partner with Black and Latinx communities to build power to re-design education, economic, justice, and health systems to be just and equitable for all. We build powerful relationships with community members and amplify their voices to inform critical decisions that impact their lives. We train community members to design new policies, organize, and lead policy and systems change. We provide early-stage companies with access to coaching, capital, connections, and community as they create jobs in the communities with whom we partner.
About the Opportunity:
Reporting to the Vice President of Development, the Communications Director is an exempt, full-time employee. The Communications Director will play a critical part in shaping and communicating our organization's story, managing content and data effectively, and driving engagement to support our mission. The Communications Director is responsible for the creation and execution of a comprehensive marketing/communications plan for our c3 and c4 entities. This includes all digital (website, social media, email, remarketing, etc.) and print (mailers, annual/impact reports, appeals, etc.). Moderate travel required.
Responsibilities:
Content Creation & Management:
- Cultivate and sustain connections with media outlets and relevant sources.
- Write and edit content for website, newsletters, campaigns, marketing materials, and special events.
- Manage content development for campaigns, collaborating with cross-functional teams for multi-channel distribution.
- Establish content approval processes and timelines in coordination with the CEO.
- Maintain and update the WEPOWER website to engage target audiences and meet digital engagement goals.
Content Strategy & Direction:
- Create programmatic content (photos, videos, quotes) to support our editorial strategy.
- Stay informed about local developments in politics and entrepreneurship to respond effectively.
- Track and communicate organizational "wins" and challenges throughout the year.
Data Management & Integration:
- Ensure consistent audience segmentation and audience list management for events and campaigns.
- Integrate email, social media, and SMS strategies to enhance communication effectiveness.
- Manage and enhance communication processes and tools.
Project Management & Contractor Coordination:
- Lead ongoing projects with external contractors in areas such as social media, storytelling, web design, photography, and videography.
The ideal candidate will have:
- 5+ years of professional writing and editorial experience, preferably for a social impact nonprofit.
- Diversified portfolio of writing samples with a track record of driving organizational impact and business results required.
- Experience translating technical source material and marketing copywriting trends across varied media types into accessible compelling human stories for a range of target audiences.
- Strong project management skills and attention to detail.
- Familiarity with St. Louis and the region and education and economic justice initiatives.
- Deep commitment to racial equity, with self awareness around privilege, bias, and oppression.
- Ability for Spanish translation is a bonus.
Benefits include:
- Comprehensive Health Insurance: Health benefits plus dental, vision, and affordable family coverage.
- 403b Plan: To save for retirement.
- Paid Time Off: 10 days of vacation, 8 sick days, 2 rest weeks with an additional 2 weeks off at the end of December, and 8 holidays each year.
- Life insurance
- Short-term and long-term disability coverage
- Paid Parental Leave: New parents get this time to spend with their family. 10 weeks if you've been here a year or more.
- Cell Phone Reimbursement Benefits: We have two reimbursement options.
- Wellness Stipend: Up to $50/month reimbursement for spending on physical and mental health needs.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, veteran status, political affiliation or belief, or genetic information.
This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.